Certainly the worst title I’ve ever given a book, and that says a lot.
And so the new cover says All Marketers
Are Liars Tell Stories. That way we didn’t have to put some sort of notice about the title changing…
Anyway, it’s a lousy title because the future readers of the book (the ones who hadn’t read it yet) didn’t like being called liars. Even though the book makes it clear what I meant… by then, it was too late.
We all tell stories. The best marketers tell true stories, beneficial stories and stories that make our lives better when they spread.
Here’s the original talk I gave after the book came out:
Here’s an interview where I touch on some of these ideas: