Creativity matters more than ever, and each of us is being called on to be a Creative. A professional, able to conjure original thought on command.
We tweet, we run meetings, we write. We invent and share ideas. Mostly, we’re in a race to find our voice, change the culture and make an impact that we can be proud of.
Along the way, we’ve also been brainwashed into believing that creativity is a gift, something mysterious that the muse hands to a few select people. We’re not to look at it too closely or it might disappear.
Creative is a choice.
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