The Practice

Creativity matters more than ever, and each of us is being called on to be a Creative. A professional, able to conjure original thought on command.

We tweet, we run meetings, we write. We invent and share ideas. Mostly, we’re in a race to find our voice, change the culture and make an impact that we can be proud of.

Along the way, we’ve also been brainwashed into believing that creativity is a gift, something mysterious that the muse hands to a few select people. We’re not to look at it too closely or it might disappear.

Nonsense.

Creative is a choice.


Find a copy here.

And the limited-edition playing cards are still available.